I’m a Uruguayan creative living in Barcelona for almost 5 years. My work is multidisciplinary, flowing between photography, creative direction, strategy, and creative writing.

I hold a degree in Communication and have been working in the creative industry for 9 years. Throughout my journey, I’ve worked as a project manager, creative copywriter, account executive, and photographer, which allows me to engage in every stage of the creative process and bring a visual, strategic, and practical perspective to projects. 
I’ve collaborated with brands like PUMA, Levi’s, Intersport, LALIGA, Mr. Boho, Eyewear Club, Lay’s, Doritos, among others, leading creative projects from concept to execution.

I am inspired by all forms of artistic expression, though I feel most connected to photography. When I create an image, my main intention is to evoke emotion and build a connection—a bridge to another person. I believe that art and creativity, when used consciously, are an active force to transform reality, connect people, and create a fuller life. As the Japanese philosopher Daisaku Ikeda says, “creativity means to push open the heavy, groaning doorway to life.” In an increasingly depersonalized and distant world, I believe that what truly matters is anything that brings genuine human value.

Let´s collaborate!


Contact

sele.aliayi@hotmail.com
@selealiayi
+34663514727